D-Infuser: Vitamin-D Infused Coffee Campaign
An innovative health-focused campaign blending design, storytelling, and strategy—D-Infuser introduced a Vitamin-D infused coffee concept to raise awareness of Vitamin-D deficiency in Canada. I led the creative vision, product branding, and cross-platform visuals to deliver a user-centered solution that was both educational and impactful.
- Project Type Product Innovation, User-Centered Campaign, Health Awareness
- My Role Creative Lead (Concept, Design, Marketing Strategy, Video Production)
- Tools Used Adobe Illustrator, Photoshop, Premiere Pro, After Effects
- Duration Academic Term Project (York University)
As part of the Business Marketing course at York University, I led the end-to-end development of “D-Infuser”—an innovative product and awareness campaign targeting Vitamin-D deficiency in Canada through a Starbucks coffee integration. This concept aimed to make wellness effortless by adding a tasteless, odorless Vitamin-D infusion into daily coffee consumption.
The Challenge
✘ Over 1.5 million Canadians suffer from Vitamin D deficiency, especially during winter.
✘ Public awareness about the condition was low, and traditional supplements lacked engagement.
✘ Needed a lifestyle-friendly product that could drive behavioral change through everyday habits.
The Goal
✔ Create a marketable, engaging, and user-friendly health product concept.
✔ Develop a cross-platform campaign with compelling storytelling, strong visuals, and educational value.
✔ Showcase how public health can be enhanced through design, brand integration, and user empathy.
My Approach
Concept & Research
- Conducted research on Canadian health statistics, public behavior, and caffeine culture.
- Identified Starbucks as a relatable brand for mass market health intervention.
Visual Storytelling & Design
- Designed product packaging, print ads, outdoor visuals, and digital assets.
- Developed a brand identity for “D-Infuser” with sun motifs to reinforce health and energy.
Video Production
- Storyboarded and directed a 1-minute campaign video highlighting the product benefits.
- Focused on emotional resonance and daily usability to boost adoption.
Marketing Strategy
- Created a QR-code based app concept to track Vitamin-D intake and offer rewards.
- Developed a promotional campaign with both free trials and awareness messaging.
Final Outcome & Impact
✔ Won high praise for innovation, design cohesion, and public impact potential.
✔ Created an engaging product campaign that resonated with diverse audiences.
✔ Demonstrated strong cross-functional skills—from design and branding to storytelling and education.
Key Takeaways & Learnings
✔ Design thinking can drive impactful health communication.
✔ Emotional storytelling paired with practical design increases product adoption.
✔ Creativity + Strategy = meaningful innovation.