Designing tools that make life easier, from healthcare to finance. Here’s what I’ve been working on.
My Resume
Education
Business Marketing
York University (2013 - 2015)Specialized in digital marketing, branding, content strategy, and consumer analytics. Applied market research to develop data-informed campaigns, with a focus on storytelling, visual communication, and human-centered messaging for real-world product impact.
Bachelor of Software Engineering (Hons.)
Int'l Islamic University, Islamabad (2005 - 2009)Completed a comprehensive program with a focus on Human-Computer Interaction (HCI), UX/UI design, software architecture, and requirement engineering. Built a strong foundation in front-end development, usability principles, and scalable system design.
Certifications
Human-Centered Design & UX Best Practices
Bank of America - (2022 - 2025)Completed various certifications focusing on user-focused, accessible, and impactful digital experiences.
Digital Health Informatics
Digital Health Canada - (2019)Certified in Digital Health Informatics, specializing in leveraging technology to improve healthcare systems and patient outcomes.
Work Experience
Sr. User Experience Designer
Bank of America - (2022 - Present)Led UX strategy for global banking platforms, designing user flows, wireframes, and prototypes that reduced time-to-market by 15%. Conducted usability testing, journey mapping, and customer research to improve workflows. Revamped internal branding and enhanced ADA compliance across key systems. Skilled in Sketch, Figma, and agile methodologies with a focus on accessible, user-centered design.
UX/UI Designer & Front-End Developer
Paisley Products of Canada Inc. - (2016 - 2017)Designed and maintained user-centric websites, conducted user research, and developed UX/UI assets to improve engagement. Supported Microsoft Dynamics AX implementations and launched branding campaigns. Enhanced packaging design and provided IT support to ensure cohesive digital and physical experiences.
UX/UI & Web Designer
Livewire Web Solutions Inc. (2010 - 2013)Designed 30+ brand identities, eCommerce sites, and digital publications, enhancing usability and boosting user satisfaction by 25%. Delivered responsive, user-centered solutions that supported business goals and improved digital experiences across platforms.
Visual Designer & UX Analyst
NAC Asia Pvt. Ltd. - (2010)Developed brand identity, website, and corporate materials while analyzing manual workflows to design automation solutions. Streamlined internal processes through visual design and user-centered systems thinking.
Lead UI/UX Designer
Confidential Healthcare Company - (2015 - 2022)Led design of enterprise-grade medical applications across mobile and tablet platforms. Created wireframes, prototypes, and cohesive user interfaces using Adobe Creative Suite, Sketch, and Figma. Delivered user-centered solutions under HIPAA and ADA standards while managing multiple workstreams and enhancing project delivery efficiency.
UX/UI Designer & Project Lead
ClickTecs - (2014 - 2015)Led UX/UI enhancements for 12+ web and 15 SEO projects, delivering 14 websites in 14 months. Directed cross-functional teams, analyzed user behavior, streamlined design workflows, and provided CMS training. Ensured accessibility, SEO alignment, and consistent client satisfaction across deliverables.
Freelance UX/UI & Visual Designer
VVworker & Freelancer.com - (2007 - 2012)Completed 370+ global projects, delivering end-to-end solutions in UX/UI design, branding, and web development. Provided long-term design consultancy to startups and organizations, adapting to diverse client needs and evolving digital trends.
Junior UX Analyst & Visual Designer
Digital Processing Systems - (2009 - 2010)Supported UX efforts by designing dashboards, wireframes, and user interfaces for enterprise clients. Collaborated on proposals, identified key metrics, and conducted market research to align solutions with client goals. Created stylized documentation and presentations for demos and stakeholder engagement.
Public Welfare Volunteer
DPHF(Dental Public Health Foundation)Volunteered to design marketing materials and a website for the "Hansta Muskarata Pakistan" dental camp, aiding outreach efforts. Conducted workshops and presentations to raise dental health awareness in underprivileged villages.
Project Manager
Unique Movers & JICS (Japan International Corporation System)Supervised local labor and collaborated with Japanese coordinators in earthquake-affected areas of northern Pakistan, supplying hospitals with health and medical accessories through JICS.