Designing tools that make life easier, from healthcare to finance. Here’s what I’ve been working on.
My Resume
Education
Business Marketing
York University (2013 - 2015)Specialized in digital marketing, branding, content strategy, and consumer analytics. Applied market research to develop data-informed campaigns, with a focus on storytelling, visual communication, and human-centered messaging for real-world product impact.
Bachelor of Software Engineering (Hons.)
Int'l Islamic University, Islamabad (2005 - 2009)Completed a comprehensive program with a focus on Human-Computer Interaction (HCI), UX/UI design, software architecture, and requirement engineering. Built a strong foundation in front-end development, usability principles, and scalable system design.
Certifications
Human-Centered Design & UX Best Practices
Bank of America - (2022 - 2025)Completed various certifications focusing on user-focused, accessible, and impactful digital experiences.
Digital Health Informatics
Digital Health Canada - (2019)Certified in Digital Health Informatics, specializing in leveraging technology to improve healthcare systems and patient outcomes.
Work Experience
Senior Digital Design Consultant
Ex3gen Inc. (2025 - Present)Led digital and marketing design for clients across healthcare, retail, and professional services. Delivered brand-aligned assets, product catalogs, marketing campaigns, and customer-facing experiences. Managed end-to-end delivery including CMS implementation, vendor coordination, and production timelines.
Senior UX/UI & Marketing Design Lead
Confidential AI Healthcare SaaS Company (2017–2022)Led end-to-end UX/UI and marketing design initiatives for AI-powered, enterprise healthcare platforms, supervising graphic design efforts while driving user-centered product experiences across mobile and tablet applications. Directed design systems, brand-aligned marketing assets, and customer communications to support product launches, sales enablement, and go-to-market strategies, informed by voice-of-customer research and data insights. Designed wireframes, prototypes, and high-fidelity interfaces using Figma, Sketch, and Adobe Creative Suite, ensuring visual consistency, accessibility (ADA), and regulatory compliance (HIPAA). Managed multiple concurrent workstreams, improved cross-functional collaboration, and elevated design quality and delivery efficiency, contributing to a 200% increase in revenue and 60% growth in user engagement through clearer messaging and cohesive visual experiences.
UX/UI & Web Designer
Livewire Web Solutions Inc. (2010 - 2013)Designed brand identities, marketing collateral, and website experiences for small and mid sized business clients, delivering eCommerce visuals and promotional materials with strong attention to brand consistency and user needs. Collaborated with developers and clients to produce print ready assets and digital layouts while establishing design standards and reusable component libraries ensuring visual consistency across client touchpoints. Supported basic user research and iterative design improvements that contributed to 25 percent increase in conversion rates for selected client projects through enhanced usability and visual appeal.
Senior Visual and UX/UI Design Lead
Bank of America - (2022 - 2025)Led end-to-end UX strategy for global enterprise banking platforms while collaborating with product, marketing, and compliance teams to deliver user-centered designs and high-impact marketing assets. Designed intuitive user flows, wireframes, high-fidelity prototypes, and data visualizations that reduced time-to-market by 15%, improved task efficiency, and boosted stakeholder adoption. Conducted usability testing, journey mapping, customer research, and accessibility audits (ADA/WCAG compliance) to enhance workflows and internal branding across 2000+ users. Created sales enablement materials, executive presentations, reporting dashboards, and launch support collateral—maintaining brand consistency while driving measurable business outcomes. Expert in Figma, Sketch, Adobe Creative Suite, and agile methodologies with a focus on accessible, scalable, and visually compelling solutions.
Visual Designer & Front-End Developer
Paisley Products of Canada Inc. - (2016 - 2017)Designed and maintained user-centric websites, conducted user research, and developed UX/UI assets to improve engagement. Supported Microsoft Dynamics AX implementations and launched branding campaigns. Enhanced packaging design and provided IT support to ensure cohesive digital and physical experiences.
UX/UI Designer & Project Lead
ClickTecs - (2014 - 2015)Delivered marketing campaigns, brand materials, and client communications for North American clients within fast paced creative agency environment, managing projects from concept through production ready files. Conducted competitive visual research and market analysis to inform creative direction and campaign positioning, presenting findings and design recommendations to clients and internal stakeholders. Provided client training on content management systems and digital marketing asset usage, improving adoption rates of brand standards and design guidelines across franchise and corporate clients. Created detailed design specifications and process documentation that improved project workflows and team coordination efficiency.
Public Welfare Volunteer
DPHF(Dental Public Health Foundation)Volunteered to design marketing materials and a website for the "Hansta Muskarata Pakistan" dental camp, aiding outreach efforts. Conducted workshops and presentations to raise dental health awareness in underprivileged villages.
Project Manager
Unique Movers & JICS (Japan International Corporation System)Supervised local labor and collaborated with Japanese coordinators in earthquake-affected areas of northern Pakistan, supplying hospitals with health and medical accessories through JICS.