Where Strategy Meets Design for People & Businesses.

Muhammad Sufian
I am a: Design Strategist UX Design Lead Product Designer AI UX Expert

Seasoned Senior UX Designer with a proven track record of crafting user-centered, accessible, and scalable digital experiences for enterprise SaaS and AI-driven solutions. Skilled in design systems, accessibility compliance, and cross-functional collaboration, I combine design thinking, user research, and data-driven insights to deliver impactful solutions. With a Software Engineering degree and over several years of experience, I excel at transforming complex challenges into intuitive, high-performing products.

What I Do Best

Seamless UX, AI-Driven Design, Accessibility & Growth – Designed for Impact.

Experience Strategy

UX Strategy, Product Vision, Service Design, Digital Transformation, AI-Driven Solutions I craft holistic experience strategies that align user needs with business goals. From defining AI-driven product strategies to implementing service design frameworks, I ensure seamless, scalable, and data-driven solutions for enterprise SaaS platforms.

Research & Insights

User Research, Journey Mapping, Heuristic Evaluation, Competitive Analysis, Usability Testing Understanding the user is at the core of every design. I conduct qualitative & quantitative research, build journey maps, and perform heuristic evaluations to uncover pain points and create intuitive, accessible experiences.

UX & Product Design

User Experience, User Interface, Interaction Design, Prototyping, Design Systems I transform complex challenges into engaging, user-friendly interfaces. Leveraging design thinking, wireframing, and rapid prototyping, I ensure products are accessible, scalable, and delightful for all users.

Visual & Motion Storytelling

Video Editing, Motion Graphics, Branding, UI Animation, Microinteractions I bring products to life with high-impact visuals and motion design. Whether it’s UI animations, instructional videos, or interactive storytelling, I craft engaging experiences that captivate and convert.

Business Growth & Marketing

User Acquisition, Growth Strategy, Product-Led Growth, Conversion Optimization, SEO I combine UX & business strategy to drive growth. From performance marketing to data-driven UX, I help businesses optimize conversion rates, scale digital products, and uncover new opportunities.

Performance & Analytics

A/B Testing, Data-Driven UX, Accessibility Audits, Behavioral Analysis, KPI Tracking I design and refine experiences through data and insights. Using A/B testing, analytics, and accessibility audits, I ensure products are inclusive, high-performing, and user-centric.

Visit my portfolio

Let’s Build Something Great Together

7+ Years of Experience

My Resume

2005- 2015

Education

Business Marketing

York University (2013 - 2015)

3.5/4

Specialized in digital marketing, branding, content strategy, and consumer analytics. Applied market research to develop data-informed campaigns, with a focus on storytelling, visual communication, and human-centered messaging for real-world product impact.

Bachelor of Software Engineering (Hons.)

Int'l Islamic University, Islamabad (2005 - 2009)

3.1/4

Completed a comprehensive program with a focus on Human-Computer Interaction (HCI), UX/UI design, software architecture, and requirement engineering. Built a strong foundation in front-end development, usability principles, and scalable system design.

2019 - 2025

Certifications

Human-Centered Design & UX Best Practices

Bank of America - (2022 - 2025)

CANADA

Completed various certifications focusing on user-focused, accessible, and impactful digital experiences.

Digital Health Informatics

Digital Health Canada - (2019)

TORONTO

Certified in Digital Health Informatics, specializing in leveraging technology to improve healthcare systems and patient outcomes.

2009 - PRESENT

Work Experience

Sr. User Experience Designer

Bank of America - (2022 - Present)

CANADA

Led UX strategy for global banking platforms, designing user flows, wireframes, and prototypes that reduced time-to-market by 15%. Conducted usability testing, journey mapping, and customer research to improve workflows. Revamped internal branding and enhanced ADA compliance across key systems. Skilled in Sketch, Figma, and agile methodologies with a focus on accessible, user-centered design.

UX/UI Designer & Front-End Developer

Paisley Products of Canada Inc. - (2016 - 2017)

CANADA

Designed and maintained user-centric websites, conducted user research, and developed UX/UI assets to improve engagement. Supported Microsoft Dynamics AX implementations and launched branding campaigns. Enhanced packaging design and provided IT support to ensure cohesive digital and physical experiences.

UX/UI & Web Designer

Livewire Web Solutions Inc. (2010 - 2013)

CANADA

Designed 30+ brand identities, eCommerce sites, and digital publications, enhancing usability and boosting user satisfaction by 25%. Delivered responsive, user-centered solutions that supported business goals and improved digital experiences across platforms.

Visual Designer & UX Analyst

NAC Asia Pvt. Ltd. - (2010)

PAKISTAN

Developed brand identity, website, and corporate materials while analyzing manual workflows to design automation solutions. Streamlined internal processes through visual design and user-centered systems thinking.

Lead UI/UX Designer

Confidential Healthcare Company - (2015 - 2022)

CANADA

Led design of enterprise-grade medical applications across mobile and tablet platforms. Created wireframes, prototypes, and cohesive user interfaces using Adobe Creative Suite, Sketch, and Figma. Delivered user-centered solutions under HIPAA and ADA standards while managing multiple workstreams and enhancing project delivery efficiency.

UX/UI Designer & Project Lead

ClickTecs - (2014 - 2015)

CANADA

Led UX/UI enhancements for 12+ web and 15 SEO projects, delivering 14 websites in 14 months. Directed cross-functional teams, analyzed user behavior, streamlined design workflows, and provided CMS training. Ensured accessibility, SEO alignment, and consistent client satisfaction across deliverables.

Freelance UX/UI & Visual Designer

VVworker & Freelancer.com - (2007 - 2012)

CANADA

Completed 370+ global projects, delivering end-to-end solutions in UX/UI design, branding, and web development. Provided long-term design consultancy to startups and organizations, adapting to diverse client needs and evolving digital trends.

Junior UX Analyst & Visual Designer

Digital Processing Systems - (2009 - 2010)

PAKISTAN

Supported UX efforts by designing dashboards, wireframes, and user interfaces for enterprise clients. Collaborated on proposals, identified key metrics, and conducted market research to align solutions with client goals. Created stylized documentation and presentations for demos and stakeholder engagement.

Public Welfare Volunteer

DPHF(Dental Public Health Foundation)

2012

Volunteered to design marketing materials and a website for the "Hansta Muskarata Pakistan" dental camp, aiding outreach efforts. Conducted workshops and presentations to raise dental health awareness in underprivileged villages.

Project Manager

Unique Movers & JICS (Japan International Corporation System)

2007

Supervised local labor and collaborated with Japanese coordinators in earthquake-affected areas of northern Pakistan, supplying hospitals with health and medical accessories through JICS.

Let’s Connect

I’d Love to Hear From You!

Muhammad Sufian

I'm currently available for full-time roles or select contract opportunities. Whether you're building AI-powered tools, scaling cloud platforms, or improving complex user journeys, I'm here to help. If you have a design challenge, let's tackle it together.

Call me at +1 (647) 779 7974 info@muhammadsufian.com

Muhammad Sufian I am a: Design Strategist UX Design Lead Product Designer AI UX Expert

Seamless UX, AI-Driven Design, Accessibility & Growth – Designed for Impact.

Let’s Build Something Great Together

My Resume

Primary Skills

User Experience (UX) Design

User Interface (UI) Design

Prototyping & Wireframing (Lo-Fi to Hi-Fi)

User Research & Usability Testing

Agile & Cross-Functional Collaboration

Design Systems & Accessibility (ADA/WCAG)

Behavioral Analytics & Journey Mapping (Hotjar)

Technical Skills

Figma

Adobe XD & Creative Suite

Sketch

InVision / Balsamiq / Principle

HTML5 / CSS3 / JavaScript (UI Layer)

Design System Tools (Phoenix, Material, etc.)

Google Analytics & Dashboard Reporting

Education

Business Marketing

Bachelor of Software Engineering (Hons.)

Certifications

Human-Centered Design & UX Best Practices

Digital Health Informatics

Work Experience

Sr. User Experience Designer

UX/UI Designer & Front-End Developer

UX/UI & Web Designer

Visual Designer & UX Analyst

Lead UI/UX Designer

UX/UI Designer & Project Lead

Freelance UX/UI & Visual Designer

Junior UX Analyst & Visual Designer

Public Welfare Volunteer

Project Manager

I’d Love to Hear From You!

Muhammad Sufian

Muhammad Sufian
I am a: Design Strategist UX Design Lead Product Designer AI UX Expert